The FAB Routes project aims at
- improving the local and transnational impact of European Cultural Routes on cultural tourism development. For this purpose, the partnership will elaborate a model strategy to integrate cultural routes within the turistic services system. This goal represents the starting point of the project and aims at allowing the partners to better understand their local/regional cultural and touristic systems in order to plan concrete activities and improve the impact of cultural routes.
- improving current strategies of cultural routes regarding their cooperation with cultural and economic stakeholders and networking management. Managers of European cultural Routes need to improve their skills and knowledge on several topics, such as Cultural heritage management, Project management focused on sustainability, Audience analysis and development, Cultural marketing and branding, Public engagement, Capacity building and more.
The operators of cultural routes are required to be multitasking and to have project management, marketing and communication skills. However, they are usually not provided with adequate professional training opportunities. Besides, there is a series of challenge the 28 Cultural Routes of the Council of Europe have to face.
- lack of training occasions for the professional development of operators employed by the CRs;
- problems in the development of innovative training and management models targeted to CRs staff;
- lack of knowledge and competences for the creation of quality cultural and tourism products;
- the scarce economic resources available to cultural route coordinators organisations;
- the lack of funds allocated to innovative training methodology support, in particular to professions related to cultural routes;
- the high standards required to maintain the label of Cultural Route of the Council of Europe;
- the lack of a strong and strategic alliance among the routes and private/public sectors involved in local tourism and cultural services.